MENU
CLOSE

Head office

69, UBI ROAD 1, #06-25, OXLEY BIZHUB
SINGAPORE 408731

Connecting With New Audiences Through Video

A video that creates first impressions and transforms second impressions, too

Xactly came to PaperplaneCo to create a video that would resonate with viewers at the top of the sales funnel, while also building awareness around other products for those deeper in the funnel.

STORY

Our objectives for this video were:

  • Demonstrate how IRP accelerates the GTM process, emphasising agility and speed
  • Incorporate Xactly’s updated branding and driven, goal-oriented brand voice, through a carefully written narrative and curated music
  • Ensure viewers walk away with an idea of what Xactly technology can do for go-to-market planning, revenue team performance, and pipeline management & prediction
  • Touch on Xactly’s unique selling points in a short video
  • Enable the Xactly team to use snippets of the full-length video across social media

DUAL AUDIENCE

This video needed to reach two distinct audiences:

  • Top-of-funnel viewers unfamiliar with the brand 
  • A section of mid-funnel and current customers who were only familiar with one of the products in Xactly’s wider platform of solutions

THE VIDEO

Our team opted for a fresh, humorous take to capture viewer attention. The 68-second video starts off talking about things people never say.  The story continues by introducing the idea that Xactly wishes more people would show their love for salespeople. Next, we show off several tools and features from within the Xactly Intelligent Revenue Platform, and highlight one of the brand’s USPs: their strong historical dataset for benchmarking.

This video was built for the long haul. It was initially translated into French and German for Xactly’s audience. More than two years later, this video is still the featured video on Xactly’s YouTube channel and has been updated with current numbers and a new typeface.

Collaborators

Chrissy Lim

Chrissy Lim — Creative Director

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

Demi Plettenburg

Demi Plettenburg — Account Manager

“Take a leap of faith – you will achieve beyond your imagination.”

Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.

In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.

After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!

Dansk Santos

Dansk Santos — Video Producer

“I always stand my own ground, even if that means not getting what I want.”

A born dreamer and storyteller, Dansk’s love for films was kindled when she watched The Whale Rider as a teenager. The movie touched a special place in her adolescent heart, and Dansk instinctively knew then that she was destined to become a filmmaker. 

Dansk believes that one of the most important qualities of a great filmmaker is having a refined taste. Her own sophisticated taste in films is sculpted by over a decade of experiences: Upon graduating from an international film school, her first job was in Palau as an editor and an all-around staff for the only TV station in micronesia. Dansk then worked as a producer in Cebu, and was deployed to film 22 pilot episodes in 50 days. She eventually returned to her alma mater as a teacher. Before joining PaperplaneCo, Dansk worked as a freelancer and adapted 13 books into screenplays in one year. 

Dansk now describes herself as a war veteran in the art of video producing. Often described by her friends as a “purist”, Dansk refuses to lower her artistic standards for films, not even in the corporate world. Now as the Video Producer of PaperplaneCo, Dansk is responsible for most of the videos that our agency produces. 

One of Dansk’s lifelong dreams is to make her own film and gain international recognition. Another aspiration of hers is to shave her head and live like a monk in the mountains one day.

Guillermo Vaccarezza

Guillermo Vaccarezza —

Neng Mohd

Neng Mohd —

Jessica Mizerak

Jessica Mizerak — B2B Content Strategist

“With every single interaction I have with a new client, a whole new world opens up for me. I love learning, and I love contributing.”

Unlike most people, Jess’ first love was a language – Russian. Her fondness for languages brought her from the United States across the world to Europe, where she indulged in a novel world of language learning.

While living in Hungary, Jess started contemplating the possibility of becoming a writer. Serendipitously, she received a phone call from her friend with a full-time scriptwriting opportunity. After accepting the offer and working as a scriptwriter for two years, Jess experimented in other fields, yet kept writing in her life by freelancing during nights and weekends. 

At one point, she worked at Antavo alongside e-commerce and omnichannel retailers that were creating and implementing new loyalty programs, which gave her the unique insight on B2B operations that she has today. After experiencing life across diverse professions, Jess realised that being a writer was her true calling, and returned to writing full-time.

Now as the go-to scriptwriter for webinars and videos at PaperplaneCo, Jess is also involved in the creative development for new series and projects. She loves meeting new clients, and every new project opens up a new world for Jess to explore. 

Currently residing in Spain, Jess teaches an aerial hoop class once a week. In the future, Jess hopes to work on projects contributing to sustainability.

Charlie Noguera

Charlie Noguera —

William Lau

William Lau —

Marco Munoz

Marco Munoz — Account Executive / Digital Producer

The great thing about my job is that I’m not really limited to my role.”

Marco loves to live free of limitations. He believes that if you want to stand out, you need to think differently, speak differently, and live differently. That’s why Marco pushes himself to try a lot of things and adapt. He finds that flexibility helps him think without restrictions and try new things, both personally and at work.

Marco has over a decade of experience in Digital Marketing, SEO and Statistical Analysis. As a driven, self-educated digital marketing professional, he has strategised and executed successful SEO campaigns for clients like Deloitte. Marco values the people he works with and a team environment that allows him to work autonomously, experiment, and leave his mark on each of the projects he’s involved with.

Marco also enjoys working on web design and development and, after work, he likes to unwind by playing video games and creating YouTube videos.

Chrissy Lim

Chrissy Lim — Creative Director

“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”

In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.

Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.

Demi Plettenburg

Demi Plettenburg — Account Manager

“Take a leap of faith – you will achieve beyond your imagination.”

Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.

In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.

After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!

Dansk Santos

Dansk Santos — Video Producer

“I always stand my own ground, even if that means not getting what I want.”

A born dreamer and storyteller, Dansk’s love for films was kindled when she watched The Whale Rider as a teenager. The movie touched a special place in her adolescent heart, and Dansk instinctively knew then that she was destined to become a filmmaker. 

Dansk believes that one of the most important qualities of a great filmmaker is having a refined taste. Her own sophisticated taste in films is sculpted by over a decade of experiences: Upon graduating from an international film school, her first job was in Palau as an editor and an all-around staff for the only TV station in micronesia. Dansk then worked as a producer in Cebu, and was deployed to film 22 pilot episodes in 50 days. She eventually returned to her alma mater as a teacher. Before joining PaperplaneCo, Dansk worked as a freelancer and adapted 13 books into screenplays in one year. 

Dansk now describes herself as a war veteran in the art of video producing. Often described by her friends as a “purist”, Dansk refuses to lower her artistic standards for films, not even in the corporate world. Now as the Video Producer of PaperplaneCo, Dansk is responsible for most of the videos that our agency produces. 

One of Dansk’s lifelong dreams is to make her own film and gain international recognition. Another aspiration of hers is to shave her head and live like a monk in the mountains one day.

Guillermo Vaccarezza

Guillermo Vaccarezza —

Neng Mohd

Neng Mohd —

Jessica Mizerak

Jessica Mizerak — B2B Content Strategist

“With every single interaction I have with a new client, a whole new world opens up for me. I love learning, and I love contributing.”

Unlike most people, Jess’ first love was a language – Russian. Her fondness for languages brought her from the United States across the world to Europe, where she indulged in a novel world of language learning.

While living in Hungary, Jess started contemplating the possibility of becoming a writer. Serendipitously, she received a phone call from her friend with a full-time scriptwriting opportunity. After accepting the offer and working as a scriptwriter for two years, Jess experimented in other fields, yet kept writing in her life by freelancing during nights and weekends. 

At one point, she worked at Antavo alongside e-commerce and omnichannel retailers that were creating and implementing new loyalty programs, which gave her the unique insight on B2B operations that she has today. After experiencing life across diverse professions, Jess realised that being a writer was her true calling, and returned to writing full-time.

Now as the go-to scriptwriter for webinars and videos at PaperplaneCo, Jess is also involved in the creative development for new series and projects. She loves meeting new clients, and every new project opens up a new world for Jess to explore. 

Currently residing in Spain, Jess teaches an aerial hoop class once a week. In the future, Jess hopes to work on projects contributing to sustainability.

Charlie Noguera

Charlie Noguera —

William Lau

William Lau —

Marco Munoz

Marco Munoz — Account Executive / Digital Producer

The great thing about my job is that I’m not really limited to my role.”

Marco loves to live free of limitations. He believes that if you want to stand out, you need to think differently, speak differently, and live differently. That’s why Marco pushes himself to try a lot of things and adapt. He finds that flexibility helps him think without restrictions and try new things, both personally and at work.

Marco has over a decade of experience in Digital Marketing, SEO and Statistical Analysis. As a driven, self-educated digital marketing professional, he has strategised and executed successful SEO campaigns for clients like Deloitte. Marco values the people he works with and a team environment that allows him to work autonomously, experiment, and leave his mark on each of the projects he’s involved with.

Marco also enjoys working on web design and development and, after work, he likes to unwind by playing video games and creating YouTube videos.

Feel inspired and want to know how we can help you?

GET IN TOUCH