On 19 July 2024, cybersecurity company CrowdStrike distributed a faulty update to its Falcon Sensor security software for Microsoft Windows. As a result, roughly 8.5 million systems crashed and would not restart in what has been called the largest outage in the history by cybersecurity commentator Troy Hunt. CrowdStrike, once the gold standard in cybersecurity, is…
Recent research from Google and management consultant firm Bain, ‘The ingredients of strong revenue growth in B2B software’, identified the attributes that differentiate winning B2B software businesses from their peers. The study found best-in-class B2B tech companies are inveterate innovators that embrace the power of AI to supercharge their marketing experiments. They are also decisively…
We’re thrilled to share some exciting news from one of our esteemed clients, Xactly. As a leader in intelligent revenue solutions, Xactly continues to make strategic moves that underscore its commitment to growth and innovation. The latest in these developments is the appointment of Jennifer McAdams as their Chief Marketing Officer. Jennifer is no stranger…
Two of our clients, Adobe (#1) and Xactly (#77), have been ranked among the Power 500 Software Companies in 2023 by The Software Report. The recognition features the most influential companies that are most relevant to how businesses and individuals work, play, and interact with the rest of the world. Awardees are selected based on...
Just like in 2022, this year Adobe has been once again named one of Fortune’s “World’s Most Admired Companies,” coming in at no. 53 on the top 100 list. In the software category, Adobe ranked no. 2. The selection process focuses on attributes such as innovation, business and financial performance, operations, social responsibility, and talent...
Adobe announced the acquisition of one of its competitors, collaborative design platform Figma, for a whopping sum of $20 billion. Source: Technext Figma allows its users to collaborate on designing interactive mobile and web applications. It also touts a rich, extensible developer ecosystem. The product has garnered 4 million users and boasts serving companies like...
Adobe launched a new web portal for online inflation data. Powered by the Adobe Digital Price Index (DPI), it provides a comprehensive view into what consumers pay for goods online. As a complement to the Consumer Price Index (CPI), the DPI provides a more complete view of the overall cost-of-living picture. Adobe’s analysis covers over...
Source: Adobe Bizible is Adobe’s tool that helps marketers attribute pipeline, revenue, and ROI to relevant channels, content, and campaigns. Since it is deeply integrated with Marketo, which has been renamed Adobe Marketo Engage, it was time to give Bizible a fresh new name too — Adobe Marketo Measure. Now, engagement and measurement form the...
Adobe has been recognised as one of the “World’s Most Admired Companies” according to Fortune, coming in at position 43 among the top 50. Source: Adobe blog The recognition is awarded to companies that perform well in the following nine attributes: Ability to attract and retain talented people Quality of management Social responsibility to the...
Source: Axios Nowadays, it's increasingly easy to create a video or image that looks legitimate but has been altered to completely change its meaning. As part of its effort to fight deepfakes, a coalition of tech companies co-led by Adobe has finalized the details for a standard way to verify how a photo or video...
Adobe achieved record revenue in Q4 and reported its 2021 revenue to exceed $15 billion, which represents 23% annual growth. With an estimated $205 billion addressable market by 2024, the company is well-positioned for further significant growth.
When we referenced the B2B Participation Brand leaderboard, we did not want to spoil it until now: shoutout to both Marketo and Magento who made it to the list! Both were recognised as top-performing B2B participation brands, scoring #7 (Marketo), and #18 (Magento) among other B2B companies in the world. Bravo
Adobe launched Creative Cloud Express, a unified task-based, web and mobile product that makes it easy to create and share beautiful rich multimedia content with a drag-and-drop editor – from social media posts and stories to invitations to marketing materials like logos, flyers and banners. It looks like it will compete with other template-based image...
Adobe MAX is a free and virtual conference that celebrates global creativity. This year, it was held between October 26-28 and featured live and on-demand content designed to inspire and educate, including more than 400 sessions, labs, keynotes, musical performances by prolific creatives and entrepreneurs, including Jose Andres, Riz Ahmed, Zazie Beetz, Bryan Cranston, Aaron...
When evaluating 17 digital commerce vendors for their “completeness of vision” and “ability to execute”, Adobe Commerce (previously: Magento Commerce) was named a Leader in the "2021 Gartner® Magic Quadrant™ for Digital Commerce". The company was recognised as having the most diverse geographic presence of all the vendors, a comprehensive out-of-the-box (OOTB) functionality, and a...