For me, storytelling is pure alchemy. It has been a powerful medium of human expression for millennia, imparting meaning and passing down wisdom and knowledge. Storytelling has played a vital role in human evolution. It facilitated the transmission of critical information needed for survival, such as food sources, water locations, and dangers like predators and...
Podcasts – The Untapped Potential For Business
Welcome to the podcast blog for B2B decision-makers. We’ll dive deep into the podcast world and bring you insider secrets on how podcasts can boost business and elevate your brand. Get expert tips on podcast strategies, right here, right now. Let’s kickstart this blog with your host, sorry…writer, Laura Ansdell. From niche entertainment to a...
What do the colour of Google’s toolbar, Obama's 2008 Presidential campaign and Airbnb’s referral programme have in common? They are all examples of marketing experimentation success – and generative AI is proving to be an innovation game-changer. Recent research from digital experience platform provider, Optimizely, 'Tested to Perfection' found 75% of marketers believe experimentation is essential...
The rise of AI needs no introduction. We’ve all watched AI slowly infiltrate every aspect of the business world, especially with big data's rise. Then, suddenly, we witnessed ChatGPT become a household name in record time, and every other organisation is rushing to compete. It feels like we’ve watched history in the making, but no...