Comparing apples to… more expensive apples

Adobe launched a new web portal for online inflation data. Powered by the Adobe Digital Price Index (DPI), it provides a comprehensive view into what consumers pay for goods online. As a complement to the Consumer Price Index (CPI), the DPI provides a more complete view of the overall cost-of-living picture. Adobe’s analysis covers over 1 trillion visits to retail sites, 100 million SKUs, and 18 product categories.