In September 2021, Lysol Pro Solutions, a Reckitt brand, and Grab Philippines launched a webinar that has drawn over 4,600 viewers to date. Experts from both teams came together to educate GrabFood and GrabMart merchants about hygiene science during the COVID-19 pandemic and introduce the Lysol Pro platform.
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A Lysol Pro and Grab Philippines educational webinar that drew over 4,600 live and on-demand viewers.
Educational content that strengthened a partnership and educated an industry on rebuilding trust.
An all-star team of hygiene science and food & beverage experts.
Over 1,500 live viewers.
Over 3,100 on-demand viewers.
ADDRESSING A STRUGGLING INDUSTRY
At the time of the webinar, during the pandemic, the food delivery and restaurant industry had taken a major hit. Sensitive to the audience’s situation and needs, Lysol wanted to take a conversational, information-first approach to the webinar, putting education around hygiene and rebuilding trust in a struggling industry above all else. The content revolved around what viruses are, why they’re different from bacteria, and practical tips for keeping safe.
INTRODUCING A NEW WAY TO BUY
In addition to the educational content and how-tos, the webinar informed viewers of a special offer for the Lysol Pro platform. Combined with a special offer for restaurants, online sellers, and other hospitality businesses in attendance, the Lysol Pro platform was positioned as a way for business owners to efficiently purchase Lysol products that help to protect their businesses and keep customers healthy.
ONBOARDING A GLOBAL TEAM OF SPEAKERS
The Reckitt and Lysol team came up with great ideas and enthusiasm for sharing their team’s expertise. With their leadership, the PaperplaneCo team worked with an all-star lineup of experts on hygiene, including Aleli Arcilla, President and General Manager at Reckitt Philippines; Blake McKeown, Commercial Director AMEA, Business Solutions; Dr. Lisa Ackerley, Director of Medical & Scientific Engagement, Hygiene Research & Development; and Chef Rosebud Benitez Velasco as the webinar’s host.
The project managers at PaperplaneCo took care of introducing the project to the speakers, onboarding them through the webinar script and speaking process, and ensuring that the team felt comfortable before and during the live event.
CREATING CONTENT THAT KEEPS ON GIVING
PaperplaneCo worked alongside the expert speakers to develop a webinar structure that prioritised education, science, and how-tos for merchants and workers handling food on a daily basis. The Reckitt and Lysol Pro team wanted to take a conversational approach to the webinar—and engaging visuals—to ensure the scientific content did not feel like a lecture. PaperplaneCo also developed promotional copy around the event, which attracted over 1,500 live viewers when it aired on Zoom.
Collaborators
Demi Plettenburg
Jessica Mizerak
Minh Nguyen Dinh Quang
Demi Plettenburg
Demi Plettenburg — Account Manager
“Take a leap of faith – you will achieve beyond your imagination.”
Story-telling has been inseparable from Demi’s life: at the age of twenty-two, she had spent a year traveling from the south of Italy to the Scottish Highlands as a Junior Producer, taking words from a script and bringing them to life. After a tour around the Dutch film industry, Demi was yearning to put her skills to commercial use – she convinced her professors at University of Amsterdam to let her be the first ever student to study remotely, and flew from the Netherlands across continents to Singapore.
In Singapore, Demi worked at OneConnect Financial Technology, where she oversaw the redesign of the Customer Experience Center and managed video production, interior design, and walkthroughs for prospects. When the CEC later became a project for PaperplaneCo, Demi, utterly inspired by the PPCO team’s process of crafting compelling stories, knew she had to be a part of this creative team.
After receiving her degree in Digital Media, Demi is now the Account Manager at PaperplaneCo, where she ensures customer success in day-to-day client communication, and in projects that she oversees. Demi’s experience across fields has allowed her to experience a variety of perspectives first-hand, giving her the unique ability to empathise with clients and understand their needs. Outside of work, Demi is thoroughly enjoying her life in Singapore – the only way to make it even better would be getting a puppy!
Jessica Mizerak
Jessica Mizerak — B2B Content Strategist
“With every single interaction I have with a new client, a whole new world opens up for me. I love learning, and I love contributing.”
Unlike most people, Jess’ first love was a language – Russian. Her fondness for languages brought her from the United States across the world to Europe, where she indulged in a novel world of language learning.
While living in Hungary, Jess started contemplating the possibility of becoming a writer. Serendipitously, she received a phone call from her friend with a full-time scriptwriting opportunity. After accepting the offer and working as a scriptwriter for two years, Jess experimented in other fields, yet kept writing in her life by freelancing during nights and weekends.
At one point, she worked at Antavo alongside e-commerce and omnichannel retailers that were creating and implementing new loyalty programs, which gave her the unique insight on B2B operations that she has today. After experiencing life across diverse professions, Jess realised that being a writer was her true calling, and returned to writing full-time.
Now as the go-to scriptwriter for webinars and videos at PaperplaneCo, Jess is also involved in the creative development for new series and projects. She loves meeting new clients, and every new project opens up a new world for Jess to explore.
Currently residing in Spain, Jess teaches an aerial hoop class once a week. In the future, Jess hopes to work on projects contributing to sustainability.
Minh Nguyen Dinh Quang
Minh Nguyen Dinh Quang — Visual Artist
“I love to create because I can make stories come to life. Art is all about giving meaning to everything you do.”
Min has chosen to venture the path less wandered by even the most daring — the Arts. Having loved drawing his entire life, he chose to follow his heart and study graphic design at Singapore’s LASALLE College of the Arts. A story-teller at heart, Min is the ultimate package of creativity, innovation, and passion.
As a visual artist, Min works on branding, illustration, and marketing kits to create signature elements for each campaign. With a dash of wit and the flick of a pen, Min breathes life into characters and brings concepts and ideas into reality. Min’s unique designs are a testament to his painstaking efforts and unwavering dedication.
Min’s impressive talent for design goes hand-in-hand with remarkable passion for baking. Beyond his work, he channels his creativity into baking and has hopes of opening his own bakery in the future. Above all, Min’s spirited optimism will make any day seem brighter.
