The research covered a wide range of topics, such as company growth rates, revenue growth challenges, annual revenue planning process, revenue forecasting process, technology used, state of revenue intelligence program adoption, and Intelligent Revenue technologies.
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Xactly, a leading provider of cloud-based incentive compensation and performance management solutions, wanted to assess the State of Revenue Intelligence and associated processes
Including annual revenue planning, revenue forecasting, territory planning, and incentive compensation planning and calculation. To achieve this, they conducted benchmarking research to collect data from various companies.
However, the resulting data needed to be translated into something more accessible and actionable for their target audience.
PaperplaneCo produced a series of multi-channel assets that extended the research into content pieces that were effective for different stages of the customer journey.
These included:
- A social video
- An ebook
- A series of infographics
- Blog posts
- Mini-guides
SOCIAL VIDEO
Through these assets, Xactly established themselves as thought leaders in the industry, extended the reach of the research and provided valuable insights into the State of Revenue Intelligence.
Collaborators
Chrissy Lim
Toby Mcinnis
Marco Munoz
Caroline Mackay
Fatima Ocampo
Chrissy Lim
Chrissy Lim — Creative Director
“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”
In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.
Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.
Toby Mcinnis
Toby Mcinnis —
Marco Munoz
Marco Munoz — Account Executive / Digital Producer
“The great thing about my job is that I’m not really limited to my role.”
Marco loves to live free of limitations. He believes that if you want to stand out, you need to think differently, speak differently, and live differently. That’s why Marco pushes himself to try a lot of things and adapt. He finds that flexibility helps him think without restrictions and try new things, both personally and at work.
Marco has over a decade of experience in Digital Marketing, SEO and Statistical Analysis. As a driven, self-educated digital marketing professional, he has strategised and executed successful SEO campaigns for clients like Deloitte. Marco values the people he works with and a team environment that allows him to work autonomously, experiment, and leave his mark on each of the projects he’s involved with.
Marco also enjoys working on web design and development and, after work, he likes to unwind by playing video games and creating YouTube videos.
Caroline Mackay
Caroline Mackay —
Fatima Ocampo
Fatima Ocampo — Graphic designer
