Michael reached out to us to support them with a vision video that would both inspire the new management team, as well as remind them of the value that SAP can, and has always brought, to the business.
STORY
When it comes to partnership vision videos, our approach is to start by showing that we get you.
In this case, with the change in management, we researched the new CEO to gain an understanding of where he wanted to take the company. One line in particular stood out to us:
“To become a tech powerhouse, we must continue to adapt to the changing marketplace and evolving customer needs”
And in thinking about what it means to be a tech powerhouse, and historically tracing Xerox’s roots back to its heyday when they invented not just the copier, but also many other UI innovations, we decided to ground the emotional hook and story proposition around the idea that:
To produce this video, we researched footage from the Xerox Archives (thanks, YouTube!) and cut together a fast-paced, super inspirational video that got everyone proud and excited to be a part of the Xerox legacy.
The video was an absolute hit and SAP retained the account. To prove that that’s not just salesman-speak, Xerox eventually commissioned us to adapt the video for public broadcast and continue to use the video to open their own internal events.
“I live for the flow. Time stands still and every stroke, every pixel nudge is inspired by a supernatural genius.”
In a world riddled with complexity, Chrissy Lim has the background and imagination to make sense of it all, traversing the realms of technology, business, and creativity. In a world of flux, she connects the dots. She has steered two of her start-ups into multi-million dollar successes, and directed the global ad accounts for brands like Johnson & Johnson, Coca-Cola and Mercedes-Benz.
Chrissy founded Paperplane to bring together the promise of creativity and technology to celebrate stories in an age of new media. The interplay of disciplines is where Chrissy thrives, and where the classic paper plane gains its charm: a humble sheet of paper transformed through engineering and imagination. Photographer, scuba diver, inveterate foodie, Chrissy carries it all off with child-like enthusiasm.
